Four decades of technology, entrepreneurship and business growth

I’m David Wainwright. Since starting my career as a computer games designer in 1985, I’ve worked across television, digital entertainment, business consulting, search marketing and artificial intelligence.
My focus is helping businesses use technology to grow revenue, improve customer experiences and operate more efficiently. I bring the perspective of a founder, marketer and consultant, connecting technical possibilities with commercial priorities.
My journey
- 1985 — Computer Games Designer: Began my career creating digital entertainment.
- 1995 — Television Marketing: Launched ten Sky channels, with sales exceeding £30 million.
- 2005 — Founder, NetPlayTV: Founded the business, followed by an exit to Playtech.
- 2015 — Business Growth Consultant: Moved into advising businesses on growth and commercial development.
- 2020 — SEO & Google Ads Consultant: Focused on helping businesses improve visibility and attract customers online.
- 2025 — Founder, AI Agents Consultancy: Established a consultancy focused on applying AI to business needs.
What I focus on today
I help businesses identify where AI can make a useful difference, then turn those opportunities into practical solutions.
My areas of focus include:
- AI agents and automation: Streamlining repetitive work and connecting business processes.
- AI consulting and training: Helping owners and teams understand, adopt and use AI effectively.
- Live AI avatars: Creating interactive digital representatives for customer service, sales and guided experiences.
- Digital growth: Combining SEO, paid advertising and better customer journeys to generate business opportunities.

My approach
Every project starts with a business objective: more qualified enquiries, faster customer responses, less administration or greater capacity to grow.
I draw on four decades of experience to assess what is worth building, how it will fit into the business and how its value can be measured. Clear priorities, practical implementation and ongoing improvement guide the work.
Let’s discuss your business
Whether you want to introduce AI, improve your marketing or make your operations more efficient, I can help you identify the next step.